F. Unger 
Konsumentenpsychologie und Markenartikel [PDF ebook] 

The results of the quality revolution have been mixed. Global competition has elevated the most successful companies, in terms of providing goods and services, but even then initiatives such as total …

Over the last fifteen years there have been dramatic increases in both private and public intervention in international trade. Traditional barriers to market-based trade such as commodity cartels and …

Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational …

Collectivist Economics examines such issues as the inequality of the distribution of wealth and its impact on social stability, corrupt financial institutions and economic efficiency. Chapters coveri …

It is becoming increasingly difficult to deny that human activity is a factor in global climate change. This special volume of REA facilitates readers to better understand the ways in which people ar …

This book was specifically written for those interested in the Complementary and Alternative Medical Community and desire a better understanding of how the holistic health industry in America functio …

Investing with Impact: Why Finance Is a Force for Good outlines the roadmap to reinvigorating a skeptical public and demoralized financial services industry by making the case that, contrary to popul …

There are approximately 50, 000 small water supplies in the UK alone, and thousands more worldwide. Dealing with the idiosyncratic characteristics of small water supplies requires specialist knowledg …

Strategic Networks examines the new style of industrial co-ordination which enables independent companies to work so closely together that they can sometimes present a ”single face” to the outside …

What are the links among industrial structure, segmentation, the internal structure of firms, job characteristics, technology, productivity, labor markets, and product markets? The answers, posited b …