This volume explores how the idea of ”culture” is used and exploited by transnational managers to further their own ambitions and their companies” strategies for expansion. It thus provides a more complex picture of culture than has previously been presented in business studies, in that it deals with the strategic value of culture within organizations rather than viewing it as a neutral concept and, through using qualitative methodologies, gives us a full picture of the lived expe...
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Formato PDF ● Páginas 224 ● ISBN 9781317007036 ● Editora Taylor and Francis ● Publicado 2016 ● Carregável 3 vezes ● Moeda EUR ● ID 4858573 ● Proteção contra cópia Adobe DRM
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