Highlighting the motivations of B Corp entrepreneurs in Chile, this book explores the phenomenon behind for-profit organisations that are committed to social and ecological sustainability as well as human welfare. By examining the personal and social drivers of businesses which are not solely focused on profit-making, the authors reveal a dual orientation that is an important factor in the creation of hybrid organisations. Offering an in-depth study of B Corp entrepreneurs in Chile, the largest B Corp community outside of North America, this pioneering book challenges dominant assumptions that there is only one ideal type of entrepreneur and argues that the values of the purely profit-driven and purely social-driven do in fact intersect. An enlightening read for researchers of social business and sustainability, this book analyses perceptions towards success, and the desire to solve environmental problems, underlining a fundamental aspect of the entrepreneur’s personal valuestructure.
Tabela de Conteúdo
1. Challenging the Traditional Way of Doing Business.- 2. The B Corp Movement.- 3. Values and Motivations of B Corp Entrepreneurs and Social Entrepreneurs.- 4. Schwartz’s Values and Motivation Theory.- 5. The Study – B Corp Entrepreneurs in Chile.- 6. Chilean B Corp Entrepreneurs’ Values and Motivations.- 7. Motivational Profiles of Chilean B Corp Entrepreneurs.- 8. Implications and Future Research.
Sobre o autor
Florentine Mariele Sophie Roth is an independent researcher and currently works at Ashoka, the world’s leading organisation in the promotion of social entrepreneurship. Here, she dedicates her time to identifying leading social entrepreneurs with transformative ideas and providing them with the support they need to thrive.
Ingo Winkler is Associate Professor of Organisation Studies at the University of Southern Denmark. In his research he focuses on the motivations and social consequences of human interaction within organisations. He is particularly interested in alternative forms of organising which have the potential to create a just and sustainable world.
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