Franz-Rudolf Esch 
Wirkung integrierter Kommunikation [PDF ebook] 
Ein verhaltenswissenschaftlicher Ansatz fur die Werbung

First published in 1998. Part of the Children of Poverty series which includes studies on the effects of single parenthood, the feminization of poverty and homelessness, this volume looks at the shor …

What are the challenges to the prevention of transnational bribery by multinational corporations in international business transactions? This book examines two particular constraints operating on the …

Mele and Miller offer a timely, insightful analysis of the continuing challenges faced by ex-felons upon re-entry into society. Such penalties include a lifetime ban on receiving welfare and food sta …

”Crisis”. ”Breakdown”. ”Dismantlement.” Since the 1970”s, these have become the catchphrases used to describe the condition of the welfare states in Europe, in academic and media analyses alik …

Lincoln Day assesses the demographic situation, the likely policy alternatives, the significance of future changes in fertility and mortality rates and analyses the likely losses and gains attendant …

Philanthropic foundations are experiencing a crisis of professional identity. They attract considerable hopes due to an unusually high degree of independence and freedom of manoeuvre, which theoretic …

Social Control falls within social psychology, which is the branch of knowledge that deals with the psychic interplay between man and his environment. In Ross” terms, one of these branches, social a …

As the baby boomer generation approaches midlife, many dual-earner couples are struggling with issues of simultaneously caring for children while tending to aging parents. This timely book uncovers t …

From businesses, public administrations, universities and schools, to hospitals, prisons, political parties, or the military, peoples’ lives are inextricably bound up with organizations from cradle t …