The large retail enterprise which does not think on an international basis faces marginalization by competitors building international operations. Here, management researchers in the areas of international retailing offer an insight into the mechanisms of the internationalization of retailing.
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Língua Inglês ● Formato PDF ● Páginas 212 ● ISBN 9781136304767 ● Editor G. Akehurst & Nicholas Alexander ● Editora Taylor and Francis ● Publicado 2013 ● Carregável 6 vezes ● Moeda EUR ● ID 2668954 ● Proteção contra cópia Adobe DRM
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