Gideon Keren & George Wu 
The Wiley Blackwell Handbook of Judgment and Decision Making [EPUB ebook] 

* A comprehensive, up-to-date examination of the most important theory, concepts, methodological approaches, and applications in the burgeoning field of judgment and decision making (JDM)

* Emphasizes the growth of JDM applications with chapters devoted to medical decision making, decision making and the law, consumer behavior, and more

* Addresses controversial topics from multiple perspectives – such as choice from description versus choice from experience – and contrasts between empirical methodologies employed in behavioral economics and psychology

* Brings together a multi-disciplinary group of contributors from across the social sciences, including psychology, economics, marketing, finance, public policy, sociology, and philosophy

2 Volumes

Sobre o autor

George Wu is Professor of Behavioral Science at the Booth
School of Business at the University of Chicago, USA. He
studies the psychology of individual decision making, goal setting
and cognitive biases in bargaining and negotiation. His research
has been published widely in a number of journals in economics,
management science, and psychology, including Cognitive
Psychology, Journal of Personality and Social
Psychology, Journal of Risk and Uncertainty,
Management Science, Psychological Science, and
Quarterly Journal of Economics. He has served as Department
Editor of Management Science and is on numerous other
editorial boards, including Decision Analysis, Journal of
Behavioral Decision Making, Journal of Risk and
Uncertainty, and Theory and Decision.

Gideon Keren is Professor emeritus of Psychology at the
Tilburg Institute for Behavioral Economics Research (TIBER) at
Tilburg University, the Netherlands. His early research focused on
cognition and attention; his recent work has shifted toward the
emerging field of behavioral decision making. His research
interests include probabilistic reasoning and calibration of
probabilities, the perception of randomness, intertemporal choice,
framing effects, and the nature of trust. His work has been
published in a large number of journals, including Psychological
Review, Perspectives on Psychological Science, Cognition, and
Journal of Experimental Psychology, as well as in the main
journals for judgment and decision making, including Journal of
Economic Behaviour and Organizations, Organizational Behavior
and Human Decision Processes, and Journal of Behavioral
Decision Making.