Graham Hooley & Nick Lee 
Marketing Strategy and Competitive Positioning [EPUB ebook] 

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The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementation Marketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth understanding of how to develop and implement a marketing strategy, and achieve sustainable competitive positioning. This text is suitable for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Manageme...

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Língua Inglês ● Formato EPUB ● ISBN 9781292456720 ● Editora Pearson Education ● Publicado 2024 ● Carregável 3 vezes ● Moeda EUR ● ID 9420670 ● Proteção contra cópia Adobe DRM
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