Hans-H. Bleuel 
Internationales Management [EPUB ebook] 
Grundlagen, Umfeld und Entscheidungen

Apoio

This new textbook for B.A. courses provides a rapid overview of decision-making conditions in international management – in a deliberately concise form and fully focused on explaining both study-relevant and practical economic matters for the reader. The first part initially presents the theoretical foundations of international business activity. The second section analyses the economic, political and cultural frameworks for international business, and in the third part decision-making options for international companies are presented in a function-related way. The book’s special approach lies in the way it integrates business and economic content into economic arguments in the spirit of ‘business economics’ and an ‘economics of strategy’. Tips for solving the exercises are included under ‘additional material’. Lecturers are able to download additional materials from a password-protected web site.

€31.99
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Sobre o autor

Prof. Hans-H. Bleuel teaches international management at the University of Applied Sciences at Düsseldorf.

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Língua Alemão ● Formato EPUB ● Páginas 273 ● ISBN 9783170253322 ● Tamanho do arquivo 5.3 MB ● Editora Kohlhammer Verlag ● Cidade Stuttgart ● País DE ● Publicado 2017 ● Edição 1 ● Carregável 24 meses ● Moeda EUR ● ID 5073540 ● Proteção contra cópia DRM social

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