Hans Ruediger & Mohammad Fateh Ali Khan 
Socio-Economic Perspectives on Consumer Engagement and Buying Behavior [EPUB ebook] 

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In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.

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Língua Inglês ● Formato EPUB ● ISBN 9781522521419 ● Editor Hans Ruediger & Mohammad Fateh Ali Khan ● Editora IGI Global ● Publicado 2017 ● Carregável 3 vezes ● Moeda EUR ● ID 8058812 ● Proteção contra cópia Adobe DRM
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