Harvard Business Review & Peter F. Drucker 
HBR’S 10 Must Reads: The Essentials [EPUB ebook] 

Apoio

An introduction to the most enduring ideas on management from Harvard Business Review

Change is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. That’s what makes this book ‘must read.’ These are the 10 seminal articles by management’s most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for inspiration–and ready to run with big ideas to accelerate their own and their companies’ success.

If you read nothing else – full stop – read:


  • Michael Porter on creating competitive advantage and distinguishing your company from rivals

  • John Kotter on leading change through eight critical stages

  • Daniel Goleman on using emotional intelligence to maximize performance

  • Peter Drucker on managing your career by evaluating your own strengths and weaknesses

  • Clay Christensen on orchestrating innovation within established organizations

  • Tom Davenport on using analytics to determine how to keep your customers loyal

  • Robert Kaplan and David Norton on measuring your company’s strategy with the Balanced Scorecard

  • Rosabeth Moss Kanter on avoiding common mistakes when pushing innovation forward

  • Ted Levitt on understanding who your customers are and what they really want

  • C. K. Prahalad and Gary Hamel on identifying the unique, integrated systems that support your strategy


€23.99
Métodos de Pagamento

Tabela de Conteúdo


Table of Contents

Meeting the Challenge of Disruptive Change

Clayton M. Christensen, Michael Overdorf


Competing on Analytics

Thomas H. Davenport


Managing Oneself

Peter F. Drucker


What Makes a Leader?

Daniel Goleman


Putting the Balanced Scorecard to Work

Robert S. Kaplan, David P. Norton


Innovation: The Classic Traps

Rosabeth Moss Kanter


Leading Change: Why Transformation Efforts Fail

John P. Kotter


Marketing Myopia

Theodore Levitt


What Is Strategy?

Michael E. Porter


The Core Competence of the Corporation

C.K. Prahalad, Gary Hamel


About the Contributors

Index

Sobre o autor

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 11 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.

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Língua Inglês ● Formato EPUB ● Páginas 288 ● ISBN 9781422172018 ● Tamanho do arquivo 8.5 MB ● Editora Harvard Business Review Press ● Publicado 2010 ● Carregável 24 meses ● Moeda EUR ● ID 2380966 ● Proteção contra cópia Adobe DRM
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