Autor: Hermawan Kartajaya;Den Huan Hooi

Asia is the most populated geographical region, with 50% of the world’s inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a …

This series presents authoritative invited summaries of research on atmospheric chemistry in a changing world. These range from comprehensive reviews of major subject areas to focused accounts by ind …

Today’s dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of oppo …