Autor: Hooi Den Huan

PHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor (Emeritus) of International Marketing at Northwestern University’s Kellogg School of Management. He is a world-leading and award-winning authority on marketing. His books have been translated into twenty-five languages. HERMAWAN KARTAJAYA is Founder and Chairman of Mark Plus, Inc., a leading marketing consulting firm in Indonesia. He is the Co-Founder of Asia Marketing Federation Foundation and one of the 50 Gurus Who Have Shaped the Future of Marketing. HOOI DEN HUAN is an Associate Professor of Marketing at the Nanyang Business School and former Director of the Nanyang Technopreneurship Center at the Nanyang Technological University in Singapore. He is a Co-Founder of the Asia Marketing Federation Foundation. JACKY MUSSRY is Deputy Chairman and CEO at Mark Plus, Inc. He has twenty-five years’ consulting experience in multiple industries and regularly lectures on marketing and strategy related subjects.