The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.
Isabelle Frochot & Alan Fyall
Marketing for Tourism and Hospitality [PDF ebook]
Collaboration, Technology and Experiences
Marketing for Tourism and Hospitality [PDF ebook]
Collaboration, Technology and Experiences
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Língua Inglês ● Formato PDF ● Páginas 620 ● ISBN 9781317308805 ● Editora Taylor and Francis ● Publicado 2019 ● Carregável 3 vezes ● Moeda EUR ● ID 6914383 ● Proteção contra cópia Adobe DRM
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