This book presents key insights about the challenges and the approaches they applied. All companies are featured in 15 teachable case studies – ready to use in entrepreneurship and strategy courses – that represent a broad level of diversity with regard to countries, industries, topics, growth phases, challenges and internationalization strategies.
Tabela de Conteúdo
Introduction PART I: CONQUERING INTERNATIONAL MARKETS FROM TRANSITION ECONOMIES: INSIGHTS AND REFLECTIONS 1. Entrepreneurship in Transition Economies 2. Overcoming Start-Up Challenges in Transition Economies 3. Overcoming a Negative Country-of-Origin Effect 4. Growth Strategies and Internationalization Patterns 5. From Lag Markets to Lead Markets PART II: CASE STUDIES OF INTERNATIONALLY SUCCESSFUL CEE COMPANIES CASE 1: ACE Enterprise: ‘Drawing’ out the Future CASE 2: Atlantic Grupa: Preparing For Leading in The New Europe CASE 3: Avangate: Preparing the Trans-Atlantic Jump CASE 4: Big Filter: Russian Filters in the International Market CASE 5: Fx3x: Star Performance without a Star Attitude CASE 6: Graphisoft: The Architecture of International Growth CASE 7: Estonia’s Laser Diagnostic Instruments (LDI) AS: Beaming Towards Growth CASE 8: LINET: To Be an Object of Desire, Not of Choice CASE 9: The Masterplast Story: Constructing an Entrepreneurial Success Story CASE 10: Modesat Communications OÜ: Riding a Big Wave with a Small Boat CASE 11: Pipistrel: The Freedom of Flight CASE 12: PKF Betar Company: ‘Meters’ Away From Further Growth CASE 13: Russian Cosmetics*: ‘Healing’ Skin Care Products in Russia CASE 14: Selena Group: Internationalizing Through Multilocality CASE 15: SOLARIS Bus and Coach: A Bus Tour to Global Markets Appendix 1: The Research Project Appendix 2: Growth in Real GDP in Central and Eastern Europe, the Baltic States and the CIS Appendix 3: Profiles: Firms and Entrepreneurs
Sobre o autor
Julia Prats is an associate professor in the Department of Entrepreneurship at IESE Business School. She holds a Doctorate of Business Administration from Harvard University, an MBA from IESE Business School, and a Degree in Industrial Engineering from Universitat Politècnica de Catalunya, Barcelona. Julia was nominated as a Kauffman Emerging Scholar for her dissertation work.
Marc Sosna is a research fellow in the Department of Entrepreneurship at IESE Business School, and a Ph D candidate in the Department of Strategic Leadership and Global Management at the Technical University Berlin. He also holds a Master of Business Administration and is involved in research, consulting, learning innovation activities and numerous international executive education and in-company programs across four continents.
Sylwia Sysko-Romanczuk is an associate professor of Management and Entrepreneurship at Warsaw University of Technology Business School. She is Doctor and Post-Doctor of Economics and Management Science at ORGMASZ Institute of Industrial Organization and Management. She was part of several international projects and courses in Manchester Metropolitan University, Harvard University and IESE Business School.
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