4 Ebooks por Jan-Ake Tornroos
Maria Ivanova-Gongne & Nikolina Koporcic: Developing Insights on Branding in the B2B Context
This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where theoretical and conceptual frameworks related to key branding topics a …
PDF
Inglês
DRM
€98.80
Maria Ivanova-Gongne & Nikolina Koporcic: Developing Insights on Branding in the B2B Context
This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where theoretical and conceptual frameworks related to key branding topics a …
EPUB
Inglês
DRM
€98.54
Jan-Ake Tornroos: Understanding Interactive Network Branding in SME Firms
Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the con …
PDF
Inglês
DRM
€94.30
Jan-Ake Tornroos: Understanding Interactive Network Branding in SME Firms
Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the con …
EPUB
Inglês
DRM
€94.09
