A new edition of the bestselling social media marketing book
Updated to include the latest information on engaging with your community, measuring your efforts, blending your social media with other online and offline marketing efforts, and leveraging data you collect into learning more about your community, this new edition of Social Media Marketing All-in-One For Dummies will help you apply your marketing efforts to the latest social media marketing sites and tools. Inside, you’ll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities.
Marketing your business through social media isn’t an option these days–it’s absolutely imperative. Inside this bestselling guide, you’ll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach and keep more customers, make more sales, and boost your bottom line.
* Includes updates on the latest changes to Facebook, Twitter, Pinterest, You Tube, blogging, and more
* Offers tips for showcasing your company with a customized Facebook business page
* Presents step-by-step guidance for setting up a social media marketing campaign
* Shows you how to use analytics to assess the success of your social media campaign
If you’re a social media strategist, website manager, marketer, publicist, or other employee who is in charge of implementing and managing an organization’s social media strategy, this comprehensive resource is your one-stop guide to all things social media marketing.
Tabela de Conteúdo
Introduction 1
Book I: The Social Media Mix 7
Chapter 1: Making the Business Case for Social Media 9
Chapter 2: Tallying the Bottom Line 35
Chapter 3: Plotting Your Social Media Marketing Strategy 55
Chapter 4: Managing Your Cybersocial Campaign 81
Book II: Cypersocial Tools 103
Chapter 1: Discovering Helpful Tech Tools 105
Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media 137
Chapter 3: Using Social Bookmarks, News, and Share Buttons 201
Book III: Content Marketing 227
Chapter 1: Growing Your Brand with Content 229
Chapter 2: Exploring Content Marketing Platforms 237
Chapter 3: Developing a Content Marketing Strategy 259
Chapter 4: Getting Your Content to the Masses 271
Book IV: Twitter 279
Chapter 1: Using Twitter as a Marketing Tool 281
Chapter 2: Using Twitter as a Networking Tool 293
Chapter 3: Finding the Right Twitter Tools 307
Chapter 4: Supplementing Online Marketing Tools with Twitter 315
Chapter 5: Hosting Twitter Chats 323
Book V: Facebook and Instagram 333
Chapter 1: Using Facebook as a Marketing Tool 335
Chapter 2: Creating and Sharing Content on Facebook 351
Chapter 3: Gaining Insights about Your Facebook Community 365
Chapter 4: Advertising on Facebook 369
Chapter 5: Getting Started with Instagram 377
Book VI: Linked In 387
Chapter 1: Promoting Yourself With Linked In 389
Chapter 2: Promoting Your Business with Linked In 405
Chapter 3: Starting a Linked In Group 413
Chapter 4: Using Linked In as a Content Platform 427
Book VII: Pinterest 433
Chapter 1: Pinning Down Pinterest 435
Chapter 2: Marketing with Pinterest 461
Chapter 3: Driving Sales with Pinterest 475
Book VIII: Other Social Media Marketing Sites 481
Chapter 1: Weighing the Business Benefits of Minor Social Sites 483
Chapter 2: Leaping into Google+ 495
Chapter 3: Maximizing Stratified Social Communities 537
Chapter 4: Profiting from Mid-Sized Social Media Channels 583
Chapter 5: Making Social Media Mobile 597
Chapter 6: Multiplying Your Impact 619
Book IX: Measuring Results; Building Success 663
Chapter 1: Delving into Data 665
Chapter 2: Analyzing Content – Sharing Metrics 683
Chapter 3: Analyzing Twitter Metrics 703
Chapter 4: Analyzing Facebook Metrics 713
Chapter 5: Measuring Other Social Media Networks 723
Chapter 6: Comparing Metrics from Different Marketing Techniques 737
Chapter 7: Making Decisions by the Numbers 759
Index 773
Sobre o autor
Jan Zimmerman is the owner of Watermelon Mountain Web Marketing and has helped businesses of all sizes use online marketing and social media tools for more than 15 years. Deborah Ng is a professional blogger, freelance writer, community manager, and social media enthusiast.
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