Care Isn’t Just a Nice to Have… It’s a Business Imperative
‘Care’ and ‘nurture’ aren’t words typically associated with business strategies. Yet, when one looks at leaders, business owners and experts who have had a real impact on others, care is almost always one of their defining characteristics. In fact, when you are able to practice care in your business – for your clients, for your staff and for yourself – you will find that you have increased retention and greater loyalty from both staff and clients, and far more sustainability in your business as a whole.
It’s Time to Make Care Your Competitive Advantage
But practicing care in your business is not just a matter of being nicer. To truly make care your competitive advantage you have to understand what’s holding you back (a feeling that you don’t have time, or energy, for example). Once you understand what’s holding you back, then you have to start building the mindset, process and systems to help you get over those fears so that you can really deliver that nurturing to those in your business sphere.
This book will show you the steps you should take to implement care, real care, into your business in a way that’s both actionable and effective. Whether you’re looking to see your business sustainably into the future, or grow to the next step in your career, Jane’s ability to show you just how to take the elements of care and build them layer by layer into your business will see you achieving your goals and more.
Tabela de Conteúdo
About the author
Acknowledgement
Foreword
Chapter 1: Why Care Matters
Chapter 2: What Holds Us Back From Making Care a Competitive Advantage
Chapter 3: Making Care Your Competitive Advantage
Chapter 4: Embracing Self-Care
Chapter 5: Customer Care
Chapter 6: Team Care
Chapter 7: In Closing
Work with Jane
Other titles by Jane Anderson
Sobre o autor
Jane Anderson has been voted in the top three branding experts globally and has helped more than 100, 000 people over the last 25 years to increase their influence in their businesses and careers. She has won numerous industry awards and worked with some of the world’s most recognized brands such as Virgin Australia, IKEA and LEGO. She lives in Brisbane, Australia with her husband Mark, and practices her influencing skills on her stubborn English Bulldog, Winston.
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