Ebook > Ciências sociais > Mídia / Comunicação > Ciência da Comunicação > Janina Mau: Krisenkommunikation im Unternehmen. Qualitätsjournalismus in der Medienkrise (PDF)

Janina Mau
Krisenkommunikation im Unternehmen. Qualitätsjournalismus in der Medienkrise [PDF ebook]

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Capa do Janina Mau: Krisenkommunikation im Unternehmen. Qualitätsjournalismus in der Medienkrise (PDF)

Studienarbeit aus dem Jahr 2010 im Fachbereich Medien / Kommunikation – Public Relations, Werbung, Marketing, Social Media, Note: 1, 3, Hochschule Zittau/Görlitz; Standort Zittau, Veranstaltung: Advertising and Communications, Sprache: Deutsch, Abstract: Die vorliegende Hausarbeit beschäftigt sich mit den Strukturen von und Strategien in Unternehmenskrisen. Der Fokus liegt auf der Kommunikation und deren unterschiedlichen sowohl PR- als auch internen Strategien. Exemplarisch wird dabei bezuggenommen auf die Medienkrise von 2010 und die Debatte über die Zukunft des Qualitätsjournalismus.

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Língua Alemão ● Formato PDF ● Páginas 22 ● ISBN 9783656680093 ● Tamanho do arquivo 0.6 MB ● Editora GRIN Verlag ● Cidade München ● País DE ● Publicado 2014 ● Edição 1 ● Carregável 24 meses ● Moeda EUR ● ID 3671622 ● Proteção contra cópia sem

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