Autor: Janna Schneider

Professor Dr. Dr. h.c. Christian Homburg is Director of the Institute for Market-oriented Management at the University of Mannheim. He is also Chair of the Advisory Board of Professor Homburg & Partner, an internationally operating management consulting firm. Professor Homburg is the author of numerous publications and a regular speaker at various conferences. Dr. Heiko Schäfer was a research assistant at Professor Homburg”s chair and a freelance corporate consultant. After having worked  for several years as a corporate consultant at a renowned American consulting firm, he is now head of the strategy-global operations department at adidas. Dr. Janna Schneider was a research assistant at Professor Homburg”s chair. Today, she is head of the marketing and international sales department at AHS Prüfungstechnik, an international mechanical engineering company.