Every day companies and their leaders fail to capitalize on opportunities because they misunderstand the real sources of business success.
Based on his popular column in Business 2.0, Jeffrey Pfeffer delivers wise and timely business commentary that challenges conventional wisdom while providing data and insights to help companies make smarter decisions. The book contains a series of short chapters filled with examples, data, and insights that challenge questionable assumptions and much conventional management wisdom. Each chapter also provides guidelines about how to think more deeply and intelligently about critical management issues. Covering topics ranging from managing people to leadership to measurement and strategy, it’s good organizational advice, delivered by Dr. Pfeffer himself.
Sobre o autor
Jeffrey Pfeffer is the Thomas D. Dee II Professor of Organizational Behavior at the Stanford Graduate School of Business, where he has taught since 1979. He is the author or coauthor of twelve books, including
Hard Facts, Dangerous Half-Truths & Total Nonsense and
The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action.
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