Jennifer Lees-Marshment is Associate Professor of Politics and International Relations at the School of Social Sciences at University of Auckland, New Zealand. She is author/editor of 12 books, including The Political Marketing Game (2011) and Political Marketing: Principles and Applications, 2nd edition (2014). Her research interests include political marketing, leadership, public input and governance.
18 Ebooks por Jennifer Lees-Marshment
Jennifer Lees-Marshment: Political Marketing and Management in the 2017 New Zealand Election
This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks befor …
PDF
Inglês
€58.84
Jennifer Lees-Marshment & Chris Rudd: Global Political Marketing
There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect partie …
EPUB
Inglês
DRM
€56.59
Jennifer Lees-Marshment & Chris Rudd: Global Political Marketing
There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect partie …
PDF
Inglês
DRM
€56.09
Brian Conley & Kenneth Cosgrove: Political Marketing in the United States
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics …
EPUB
DRM
€61.75
Brian Conley & Kenneth Cosgrove: Political Marketing in the United States
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics …
PDF
DRM
€61.61
Jennifer Lees-Marshment: Routledge Handbook of Political Marketing
With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of hi …
EPUB
Inglês
DRM
€69.31
Jennifer Lees-Marshment: Routledge Handbook of Political Marketing
With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of hi …
PDF
Inglês
DRM
€68.82
Jennifer Lees-Marshment & Walter W Wymer Jr: Current Issues in Political Marketing
Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, …
EPUB
DRM
€75.97
Jennifer Lees-Marshment & Walter W Wymer Jr: Current Issues in Political Marketing
Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, …
PDF
DRM
€75.91
Brian Conley & Edward Elder: Political Marketing
Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but …
EPUB
Inglês
DRM
€46.20
Brian Conley & Edward Elder: Political Marketing
Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but …
PDF
Inglês
DRM
€46.32
Jennifer Lees-Marshment: Political Management
Political Management lays out the core tools to manage government, campaigns and parties. The first book to combine management concepts with politics and government, it provides core theories for wha …
EPUB
Inglês
DRM
€47.68
Jennifer Lees-Marshment: Political Management
Political Management lays out the core tools to manage government, campaigns and parties. The first book to combine management concepts with politics and government, it provides core theories for wha …
PDF
Inglês
DRM
€47.40
Edward Elder & Jennifer Lees-Marshment: Political Marketing and Management in the 2020 New Zealand General Election
This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited b …
PDF
Inglês
€64.19
Jennifer Lees-Marshment: Human Resource Management of Political Staffers
The Human Resource Management of Political Staffers: Insights from Prime Ministers’ Advisers and Reformers explores the human resource management of political staffers and advisers who work for polit …
PDF
Inglês
DRM
€42.31
Jennifer Lees-Marshment: Human Resource Management of Political Staffers
The Human Resource Management of Political Staffers: Insights from Prime Ministers’ Advisers and Reformers explores the human resource management of political staffers and advisers who work for polit …
EPUB
Inglês
DRM
€42.45
Jennifer Lees-Marshment: Political Management in Practice
All organisations manage people, and politics is no different. Campaigns, parties, and government all need to manage people and resources to try to get things done. Of course, the extent to which pol …
PDF
Inglês
DRM
€47.49
Jennifer Lees-Marshment: Political Management in Practice
All organisations manage people, and politics is no different. Campaigns, parties, and government all need to manage people and resources to try to get things done. Of course, the extent to which pol …
EPUB
Inglês
DRM
€47.68
