A management classic indeed, reissued and updated because it is simply the best concise guide to what happens when an organization installs and commits itself to a management-by-objectives system. Written by one of the best-selling management experts (J. D. Batten’s ‘Tough-Minded Management’ has sold over 100, 000 copies, and his various other titles have also reached very wide audiences) this book presents practical advice, techniques, guidelines, checklists, and action plans to help managers learn the art of motivation.
Today’s manager is a leader who recognizes that pushing and repressing employees are counterproductive to achieving an organization’s goals. What is needed is a positive climate in which MBO can operate successfully. The personal involvement of each employee is essential to the all-out effort of the company, and it is this personal commitment to meet challenges that brings the organization’s goals to life. Mr. Batten shows how MBO can be used to bring about a climate of productiveness and profitability. He lays out a seven-phase process that includes practical, results-oriented advice designed to make any MBO program a success.
Sobre o autor
Joe D. Batten, MS, CPAE was the author of fourteen books, over four training, management, sales, and leadership films, presented to over three thousand audiences in seventeen countries, and was the first speaker inducted in the National Speakers Association Hall of Fame. His New York Times best-selling book, Tough-Minded Management, was the first management book to reach #1 in America. Mr. Batten worked directly with over 80 percent of the Fortune 500 companies and gave the United States Army the phrase ‘Be All You Can Be.’ Mr. Batten was widely considered the ‘Sales Training Dean of America.’
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