In-Game-Advertising. Die Betrachtung der Vor- und Nachteile für Unternehmen in der Marketingkommunikation

Johannes Wagner

Johannes Wagner
In-Game-Advertising. Die Betrachtung der Vor- und Nachteile für Unternehmen in der Marketingkommunikation [PDF ebook]

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Capa do Johannes Wagner: In-Game-Advertising. Die Betrachtung der Vor- und Nachteile für Unternehmen in der Marketingkommunikation (PDF)

Studienarbeit aus dem Jahr 2018 im Fachbereich Medien / Kommunikation – Public Relations, Werbung, Marketing, Social Media, Note: 1, 0, Management Center Innsbruck Internationale Fachhochschulgesellschaft mb H (Wirtschaft und Management), Sprache: Deutsch, Abstract: Die vorliegende Arbeit beschäftigt sich mit der Frage: Welche Vor- und Nachteile können sich für ein Unternehmen, als mit In-Game-Advertising werbende Partei, ergeben?
Ziel dieser Arbeit ist die Ausarbeitung und kritische Betrachtung der Vor- und Nachteile von In-Game-Advertising aus Unternehmersicht. Die Ergebnisse ermöglichen Unternehmen eine Abschätzung der derzeitigen und künftigen Potentiale von In-Game-Advertising in der eigenen Branche, um Überlegungen zu tätigen, sich diesem Werbemedium zu bedienen.

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Língua Alemão ● Formato PDF ● Páginas 22 ● ISBN 9783668799608 ● Tamanho do arquivo 0.5 MB ● Editora GRIN Verlag ● Cidade München ● País DE ● Publicado 2018 ● Edição 1 ● Carregável 24 meses ● Moeda EUR ● ID 6583766 ● Proteção contra cópia sem

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