Autor: John Butman

It’s easy to miss many innovations in strategy until they appear on the front page of a major business publication. But by then everyone–including all your competitors–is using them. As a CEO or se …

Great companies stumble and fall when they lose it. Highfliers crash when a competitor notices they don’t have it. Start-ups shut down if they can’t develop it. ‘It’ is a strategy so powerful and an …

How do you gain influence for an idea? In Breaking Out, idea developer and adviser John Butman shows how the methods of today’s most popular “idea entrepreneurs”—including dog psychologist Cesar Mill …

The thrilling story of the English merchant adventurers who changed the world. In the mid-sixteenth century, England was a small and relatively insignificant kingdom on the periphery of Europe, and i …

In Women Want More, Michael Silverstein and Kate Sayre, two of the worlds leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking stu …

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Townie takes place in Oldon, Massachusetts, a burgeoning New England village that has become the favored residence of the mega-rich, a town whose historic past has been preserved and polished until i …

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