Autor: John M. Murphy

Branding is l about brands in both the packaged goods and the services industries – how to develop them, how to protect them, how to use them effectively. It combines the practical experience of mark …

Brands are among the most valuable assets of most of today’s corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services indu …

The Routledge Handbook of Contemporary English Pronunciation provides a comprehensive survey of this field covering both theoretical and practical perspectives on pronunciation. In 35 chapters contri …

The Routledge Handbook of Contemporary English Pronunciation provides a comprehensive survey of this field covering both theoretical and practical perspectives on pronunciation. In 35 chapters contri …