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John McCreery
Japanese Consumer Behaviour [PDF ebook]
From Worker Bees to Wary Shoppers

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Capa do John McCreery: Japanese Consumer Behaviour (PDF)

What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population? This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.

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Formato PDF ● Páginas 278 ● ISBN 9781136831171 ● Editora Taylor and Francis ● Publicado 2014 ● Carregável 6 vezes ● Moeda EUR ● ID 3089565 ● Proteção contra cópia Adobe DRM

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