Launching a business in China? Give yourself a ‘second mover
advantage.’ China-bound entrepreneurs and small business owners:
learn from experienced China hands before you bring your business
to the world’s largest and most dynamic consumer market.
Preparing to manage a small business in China, the world’s largest,
most dynamic consumer market? Hundreds of thousands of other
international businesspeople are too, but only a small percentage
of them will succeed in bringing their start-up dreams to life in
the Middle Kingdom.
Give yourself a huge head-start by learning directly from
experienced China pioneers. CHINA ENTREPRENEURS delivers
street-tested advice on launching, growing, and operating your own
business in China. Authors Juan Antonio Fernandez, professor of
Management at the China Europe International Business School, and
Laurie Underwood, accomplished journalist and Director of External
Communications at CEIBS, use their combined 26 years of China
experience to interview 40 successful international
entrepreneurs who have launched and built businesses in
China.
These entrepreneurs share their first-hand advice, anecdotes and
best practices in tackling the key challenges of winning in the
China market, from negotiating with government and winning
necessary start-up approvals, to hiring and keeping the right
staff, to collecting payments and to safeguarding intellectual
property. In addition, the experiences of the entrepreneurs will be
juxtaposed against insights from experienced China consultants who
assist start-ups in operating in China. Thus the book will balance
extensive, on-the-ground business advice against the insights of
consultants who have risen to prominence in the China business
environment by advising SME business operators on succeeding in
China.
Tabela de Conteúdo
Acknowledgments.
Foreword.
Introduction.
Chapter 1: Getting Started: Understanding the Business
Environment and Dealing with the Chinese Government.
Chapter 2: Setting Up Shop (I): Obtaining a Business License and
Choosing the Right Legal Form.
Chapter 3: Setting Up Shop (II): Finding the Money and Choosing
the Right Chinese Business Partner(s).
Chapter 4: Targeting the Right Customers…and Getting
Paid.
Chapter 5: Human Resource Challenges.
Chapter 6: Ethics and Corruption.
Chapter 7: Business Negotiations.
Chapter 8: Living in China: A Survival Kit.
Chapter 9: Are You Ready for China? Necessary Traits and
Expertise.
Epilogue.
Appendix: China and Its Trade Partners.
Index.
Sobre o autor
Juan Antonio Fernandez is currently a Professor at China
Europe International Business School (href=’http://www.ceibs.edu/’>www.CEIBS.edu) in Shanghai.
Prof. Fernandez earned his Ph.D. from IESE (Spain) in 1997. He is
frequently invited to give presentations on how to manage business
enterprises in China and has clients in China, South Korea, Japan,
Spain, Italy, France and the UK. His work has been published in
Harvard Business Review (Spain), Business Week-China,
Organizational Dynamics, Business Strategy Review, and the
Asian Case Research Journal. He has written three books. The
first one, China CEO published by John Wiley &
Sons, is based on interviews with 20 CEOs of multinationals in
China. His second book, China’s State Owned Enterprise
Reforms: An Industrial and CEO Approach, was published by
Routledge, UK. The Third book China CEO: A Case Guide
was published by John Wiley & Sons.
Laurie Underwood has worked as a business journalist,
editor, and writer in greater China since 1990. She spent 11 years
covering business, news, politics, and social issues in Taiwan for
media groups including Economist Intelligence Unit,
Asia Week, and ICRT radio station. In 2001, she relocated to
Shanghai following a wave of business interest in China’s
fastest developing commercial center. After receiving her Masters
in Business Administration from the China Europe Business School
(CEIBS) in Shanghai in 2003 (now ranked 11th worldwide for its MBA
Programme by the Financial Times), she became Communications
Director for the American Chamber of Commerce in Shanghai, which is
the largest Am Cham in the world. In 2006, she authored China
CEO, Voices of Experience from 20 International Business
Leaders, published by John Wiley & Sons. Since the release
of China CEO, she has given numerous talks on doing business
in China to business associations, TV and print media in her native
US as well as in China and Southeast Asia. Laurie now works as
Director of External Communications & Development for CEIBS.
When not working, she spends her free time distance running or
studying languages (now learning Nepali) and Latin dance.
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