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Jurgen Bloech & Uwe Gotze 
Strategische Planung [PDF ebook] 
Instrumente, Vorgehensweisen und Informationssysteme

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Capa do Jurgen Bloech & Uwe Gotze: Strategische Planung (PDF)

Die Beiträge des Sammelbandes zeigen die große Vielfalt der Erscheinungsformen strategischer Fragestellungen in der Wirtschaft auf. Schwerpunktthemen sind zum einen die Instrumente und die Vorgehensweisen der strategischen Planung, zum anderen die strategischen Informationssysteme und die mit ihrer Nutzung verbundenen Fragestellungen. Im ersten Komplex geht es um die integrierte Technologie- und Marktplanung, die Analyse von Wettbewerbsstrukturen, die Szenario-Technik, den Totalen Wertschöpfungsquotienten, die Budgetierung, das Beteiligungs-Controlling. Der zweite Komplex diskutiert die spezifischen Probleme der Flexibilität strategischer Informationssysteme, ihrer Gestaltung in mittelständischen Unternehmen, den Einsatz wissensbasierter Systeme und der EDV-gestützten Portfolio-Analyse.

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Língua Alemão ● Formato PDF ● ISBN 9783642882869 ● Editor Jurgen Bloech & Uwe Gotze ● Editora Physica-Verlag HD ● Publicado 2013 ● Carregável 3 vezes ● Moeda EUR ● ID 6336118 ● Proteção contra cópia Adobe DRM
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