Das Management der Kunden

Kai-Uwe Hellmann & Dominik Schrage

Kai-Uwe Hellmann & Dominik Schrage
Das Management der Kunden [PDF ebook]
Studien zur Soziologie des Shopping

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Capa do Kai-Uwe Hellmann & Dominik Schrage: Das Management der Kunden (PDF)

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Tabela de Conteúdo

Soziologie des Shopping: Zur Einführung.- 1 Kulturgeschichte(n) der Konsumbauten.- Gebaute Begehrlichkeit. Zur Architektursoziologie der Konsumgesellschaft in Deutschland.- Der Kampf um das Einkaufsparadies. Kaufhäuser in Rußland vor, während und nach der Sowjetzeit.- 2 Logik und Praxis der Selbstbedienung.- Selbstbedienung: Die gesteuerte Kundensouveränität.- Zwischenräume des Konsums. Überlegungen zur Praxis der Selbstbedienung.- 3 Planung und Nutzung von Shopping Malls.- Das Shopping-Center als inszenierte Konsumwelt.- Nutzerinnen und die Shoppingmall: Der dritte Raum im Visier.- 4 Virtualisierungen des Shopping.- Mediale Entgrenzungen. Zur Standort- und Funktionsbestimmung des Instore-Radio.- Shopping im Internet. Anstöße für die kulturtheoretische Dimensionierung der Konsumsoziologie.- Nachwort: Marktumgebungen und Kundenbewegungen.- Autorenangaben.- Bildnachweise.

Sobre o autor

PD Dr. Kai-Uwe Hellmann ist zur Zeit Professor am Institut für Kulturwissenschaften der Universität Leipzig.
Dr. Dominik Schrage ist Wissenschaftlicher Mitarbeiter am Institut für Soziologie der TU Dresden.

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Língua Alemão ● Formato PDF ● Páginas 230 ● ISBN 9783322807182 ● Tamanho do arquivo 26.8 MB ● Editor Kai-Uwe Hellmann & Dominik Schrage ● Editora VS Verlag für Sozialwissenschaften ● Cidade Wiesbaden ● País DE ● Publicado 2012 ● Carregável 24 meses ● Moeda EUR ● ID 5236041 ● Proteção contra cópia DRM social

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