Using the groundbreaking formula they introduced in their book Financial Intelligence: A Manager’s Guide to Knowing What the Numbers Really Mean, Karen Berman and Joe Knight present the essentials of finance specifically for entrepreneurial managers.
Drawing on their work training tens of thousands of people at leading organizations worldwide, the authors provide a deep understanding of the basics of financial management and measurement, along with hands-on activities to practice what you are reading. You’ll discover:
Why the assumptions behind financial data matter
– What income statements, balance sheets, and cash flow statements really reveal
– How to use ratios to assess your venture’s financial health
– How to calculate return on your investments in your enterprise
– Ways to use financial information to do your own job better
– How to instill financial intelligence throughout your team
Authoritative and accessible, Financial Intelligence for Entrepreneurs empowers you to ‘talk numbers’ confidently with colleagues, partners, and employees– and fully understand how to use financial data to make better decisions for your business.
Sobre o autor
Karen Berman and Joe Knight founded the Business Literacy Institute. They train managers at some of America’s biggest and best-known companies. John Case has written or collaborated on several successful books. He has also written for Inc., Harvard Business Review, and other business publications.
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