Karen (University of Louisville, USA) Freberg 
Discovering Public Relations : An Introduction to Creative and Strategic Practices [PDF ebook] 
An Introduction to Creative and Strategic Practices

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Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can’t create success, Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns. The Second Editi...

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Língua Inglês ● Formato PDF ● Páginas 488 ● ISBN 9781071878255 ● Editora Sage Publications Inc Ebooks ● Publicado 2024 ● Carregável 6 vezes ● Moeda EUR ● ID 9420439 ● Proteção contra cópia Adobe DRM
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