When you buy something, are you buying because YOU want to buy? Or are you buying because THEY want you to buy?
How would you even know the difference?
In Anti Manipulation, Keith Blakemore-Noble helps to give you the upper hand by showing just how the unscrupulous attempt to manipulate us.
The book explores the base upon which this manipulation is built.
It them looks at several different methods of manipulation, understanding how the are applied, learning how we can spot and counter them.
It finishes by taking a more in-depth look at one of the most popular avenues for mass manipulation, the Live Event. Here, the book breaks down many of the more common, effective, and popular manipulative approaches, helping the reader to be better able to spot them and to counter them.
Which means that you can protect yourself and only buy when YOU want to.
Keith uses his extensive experience of NLP and hypnosis (as a coach for well over a decade) and shares how these and other tools are abused by unscrupulous individuals and companies to seek to manipulate us into buying their stuff – whether that be products, services, courses, or ideas, beliefs, ideologies.
Anti Manipulation – it’s time you took back control!
Tabela de Conteúdo
CONTENTS
Foreword xiii
Preface xvii
INTRODUCTIONCould YOU Be Manipulated? 3
‘What Have You Got Against Selling?’ 7
Persuasion versus Manipulation 11
Emotion 13
NLPWhat is NLP? 21
Rapport 25
Anchoring 29
Pit of Despair 37
Leading Questions 41
Yes Train 45
Strategies 51
LANGUAGELanguage Overview 63
Hypnotic Language Patterns 65
Logical Fallacies 73
Metaphors and Stories 81
Ambiguity 85
FOMOWhat is FOMO? 91
Price Rises 93
Fake Scarcity 99
FOMO Headline Examples 107
MISCELLANEOUS MANIPULATIONThe Power of Three 111
Price 121
Misattributed and Misleading Quotes 127
Bogus Competitions 131
Influencer Photos 135
Awards and Best-sellers 139
Technology 143
Misusing Natural Phenomena 147
Psychology 151
LIVE EVENTSIntroduction 159
Profiling 161
Keeping You Drained 163
Seeding 167
Anchoring 169
Other Approaches 171
‘Run to the Back of the Room’ 177
Get The Attendees To Sell To Each Other 183
PROPAGANDAPropaganda 187
Echo Chamber 191
Hydroxyl Acid 195
The Anti Manipulation Movement 199
Acknowledgments 201
Further Reading 203
About the Author 205
Also by Keith Blakemore-Noble 209
Sobre o autor
Keith Blakemore-Noble, aka The Mindset Master, is a coach, international speaker, best-selling author, hypnotist, trainer, podcaster and occasional magician.He helps people to transform their deepest fears into their greatest strengths. Since 2010 he has helped over 5, 000 people across the planet to transform their lives, which is why he has been called the world’s #1 fear strategist.From paralysing shyness to teaching on stages in the UK, USA, Indonesia, Vietnam, Malaysia and Singapore, Keith has come far from a life that is a distant memory. He has been described as someone who brings a natural humour and wit to the stage, and a captivating presence, allowing you to learn from him with ease as he shares the same tools he used to make massive transformations in his own life and those of his clients.Using his own experiences as a driver, he has carefully developed and refined a bespoke blend of hypnosis, NLP and coaching to form Mindset Mastery; something he continues to enhance as brain and behavioural sciences evolve.A living embodiment of the cutting-edge sciences and tools he employs, Keith uses them all on himself first, so knows how well they work and understands how the processes feel from your perspective.Prior to moving full-time into helping people, he spent the best part of two decades in IT, including leading a team with members in the UK, Norway and New Zealand. He has gone from reprogramming and upgrading computers to reprogramming and upgrading people’s minds. The latter is infinitely more rewarding, it must be said.An accomplished international speaker, Keith has spoken for a wide variety of organisations including the BBC, Rotary International and BNI, on topics around mastering our own mindset.As well as being the author of this book, he is the mastermind behind the four-volume (so far) international best-selling Winning in Life and Work series of books, and The Masks We Wear, which takes a look at the metaphorical masks we all wear in life, examines where they come from, looks at why they are harmful and reveals how we can start to remove them and live a life free from masks.A strong believer that change is always possible, he invites you to change your mind and thus your life.One of Keith’s primary values is fairness. This is where the strong drive to create Anti Manipulation came from. It’s also why he is increasingly passionate about it – not just the book, but the concepts behind the book and creating awareness of these practices (via the book, his blogs, media appearances and live talks).
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