6 Ebooks por Kim Bartel Sheehan
Kim B. (University of Oregon, USA) Sheehan: Controversies in Contemporary Advertising
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives …
PDF
Inglês
DRM
€66.96
Eric E. (University of Tennessee Knoxville) Haley & Margaret A. (University of Tennessee Knoxville) Morrison: Using Qualitative Research in Advertising : Strategies, Techniques, and Applications
This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach …
PDF
Inglês
DRM
€57.60
Kim (University of Oregon, USA) Bartel Sheehan & Larry D. (University of Houston, USA) Kelley: Advertising Management in a Digital Environment
Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functio …
PDF
DRM
€64.01
Kim (University of Oregon, USA) Bartel Sheehan & Larry D. (University of Houston, USA) Kelley: Advertising Management in a Digital Environment
Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functio …
EPUB
DRM
€64.59
Lisa Dobias & Donald W. Jugenheimer: Advertising Media Planning
Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a …
PDF
Inglês
DRM
€66.97
Lisa Dobias & Donald W. Jugenheimer: Advertising Media Planning
Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a …
EPUB
Inglês
DRM
€66.84
