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Analysen und Handlungsansaetze 50 Jahre nach Gruendung des Bremer Kollektivs

An Introduction to Applied Linguistics provides a complete, authoritative and up-to-date overview of the state of the field. Divided into three sections covering: a description of language and langua …

This accessible and engaging textbook offers a practical approach to understanding the complexity of language by exploring language use and language learning in a wide variety of contexts. Bringing …

Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism research, this book examines the online place …

This revised and updated second edition is an accessible companion designed to help science and technology students develop the knowledge, skills and strategies needed to produce clear and coherent a …

This book presents the vocabulary of a continually evolving and fundamental technical field which is finding ever broad applications in industry. It provides special attention to the language of …

Building on the notion of fiction as communicative act, this collection brings together an interdisciplinary range of scholars to examine the evolving relationship between authors and readers in fict …

Americanized Spanish Culture explores the intricate transcultural dialogue between Spain and the United States since the late 19th century. The term ‘Americanized’ reflects the influence of Ameri …

We are on the verge of creating an exciting new kind of interactive story form that will involve audiences as active participants. This book provides a solid foundation in the fundamentals of …

Writing Business: Genres, Media and Discourses offers an analysis of the genres and functions of written discourse in the business context, involving a variety of modes of communication. The evolutio …