Communication in Poultry Grower Relations shows a process
used to continuously improve the working relationship between
integrators and their growers. A special feature is the ‘how to’
format in which this book details the relationship process so a
company and its growers can implement the procedures discussed.
The book also provides a comprehensive discussion on the
dynamics associated with corporate culture changes. The reader will
learn how to manage the resistance associated with each of the five
phases of change to successfully implement the improvements in the
company-grower working relationship.
Tabela de Conteúdo
Acknowledgments; Introduction; Where we are is from where we came; Inverting the pyramid; Creating a grower-relations corporate culture; Moments of truth – The keys to successful working relationships; Growers speak to the issue of creating the ideal company-grower working relationship; knowing what needs to be known; Making decisions closer to the grower; Implementing the WOW! factor; Building bridges on the way to grower relations; Leading change; Integrating the parts to make the whole; How to Contact the Author; Appendix A: Growere Relation Survey; Appendix B: Delmarva Survey; Appendix C: Flock Services Report; Appendix D: Excellence in Grower Relations; Appendix E: What Can Be Done to Create a WOW!?; Appendix F: Poultry and Environmental Dialogue
Sobre o autor
Larry Cole, PHD, University of Oklahoma, is nationally
recognized for his work in grower relations. He designed and
provided a series of seminars on grower relations for the U.S.
Poultry & Egg Association. He founded Cole Poultry Training
Consultants and is the author of Frustration Is Your
Organization’s Best Friend and over thirty articles on
related topics.
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