An innovative guide to how great nonprofits achieve extraordinary
social impact. What makes great nonprofits great? Authors
Crutchfield and Mc Leod Grant searched for the answer over several
years, employing a rigorous research methodology which derived from
books on for-profits like Built to Last. They studied 12
nonprofits that have achieved extraordinary levels of
impact–from Habitat for Humanity to the Heritage
Foundation–and distilled six counterintuitive practices that
these organizations use to change the world. This book has lessons
for all readers interested in creating significant social change,
including nonprofit managers, donors and volunteers.
Leslie R. Crutchfield (Washington, D.C.) is a managing director
of Ashoka and research grantee of the Aspen Institute. Heather
Mc Leod Grant (Palo Alto, CA) is a nonprofit consultant and advisor
to Duke University’s Center for the Advancement of Social
Entrepreneurship and the Stanford Center for Social Innovation.
Crutchfield and Grant were co-founding editors of Who Cares,
a national magazine reaching 50, 000 readers in circulation between
1993-2000.
Tabela de Conteúdo
Foreword vii
Preface xi
Acknowledgments xiii
The Authors xvii
Introduction 1
1 Forces for Good 11
2 Advocate and Serve 30
3 Make Markets Work 55
4 Inspire Evangelists 81
5 Nurture Nonprofit Networks 104
6 Master the Art of Adaptation 128
7 Share Leadership 153
8 Sustaining Impact 179
9 Putting It into Practice 207
Appendix A: Research Methodology 225
Appendix B: Field Experts 237
Appendix C: Case Study Research
Guidelines and Questions 241
Appendix D: Key Stakeholders Interview List 245
Appendix E: Organization Profiles 253
Endnotes 285
Additional Resources 295
Index 303
Sobre o autor
Leslie R. Crutchfield is a managing director of Ashoka:
Innovators of the Public, a philanthropic adviser, and a research
grantee of The Aspen Institute’s Nonprofit Sector and Philanthropy
Program. She serves on the board of the SEED Foundation and resides
in the Washington, D.C., area.
Heather Mc Leod Grant is an adviser to the Center for
Social Innovation at Stanford University’s Graduate School of
Business and to leading nonprofits. She is a former Mc Kinsey &
Company consultant, serves on the Advisory Board of Stanford Social
Innovation Review, and resides in the San Francisco Bay Area.
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