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Louisa Ha
Audience and Business of YouTube and Online Videos [EPUB ebook]

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Capa do Louisa Ha: Audience and Business of YouTube and Online Videos (ePUB)

The Audience and Business of You Tube and Online Videos is a thorough analysis of You Tube audiences and creators of online videos that considers how the coexistence of user-generated and professional media content on You Tube makes the site a unique platform in the ever-expanding online video industry. Using a mixed method approach, the authors examine the underexplored business side of You Tube with a focus on product review videos, brand videos, sponsored videos, and online video advertising. This book also addresses recent developments such as You Tube Red subscription, pay TV, and movie services and discusses the future of online video audience research. Recommended for scholars interested in media studies, communication, marketing, and popular culture.

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Língua Inglês ● Formato EPUB ● ISBN 9781498576499 ● Editor Louisa Ha ● Editora Rowman & Littlefield ● Publicado 2018 ● Carregável 3 vezes ● Moeda EUR ● ID 6264591 ● Proteção contra cópia Adobe DRM

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