Collaboration between nonprofits and businesses is a necessarycomponent of strategy and operations.
Creating Value in Nonprofit-Business Collaborations: New Thinking & Practice provides breakthrough thinking abouthow to conceptualize and realize collaborative value. With over ahundred case examples from around the globe and hundreds ofliterature references, the book reveals how collaboration betweenbusinesses and nonprofit organizations can most effectivelyco-create significant economic, social, and environmental value forsociety, organizations, and individuals. This essential resourcefeatures the ground-breaking Collaborative Value Creation frameworkthat can be used for analyzing the sources, forms, and processes ofvalue creation in partnerships between businesses and nonprofits.The book is a step-by-step guide for business managers andnon-profit practitioners for achieving successful cross-sectorpartnerships. It examines the key dimensions of the Collaborative Mindset that shape each partner’s collaborative efforts. Itanalyzes the drivers of partnership evolution along the Collaboration Continuum, and sets forth the key pathways in the Collaboration Process Value Chain. The book concludes by offering Twelve Smart Practices of Collaborative Value Creation for thedesign and management of cross sector partnerships. The book willempower organizations to strategically increase the potential forvalue creation both for the partners and society.
Praise for Creating Value in Nonprofit-Business Collaborations:New Thinking & Practice!
‘This is a playbook for enabling business and nonprofits toco-create shared value. These new types of collaborations aboutcreating value, rather than the tense standoffs of the past, arepart of the way we will create actual solutions to society’schallenges.’
Michael J. Porter, Bishop William Lawrence University Professor, Harvard Business School
‘Co-creating value is a powerful concept Jim Austin and May Seitanidi are sharing with us that will bring business andnon-profit leaders to a new level of understanding and performance.This new book is the indispensable guidebook for leaders of thefuture.’
Frances Hesselbein, Founding President and CEO of the Frances Hesselbein Leadership Institute, Former CEO of the Girl Scouts of America, and Holder of Presidential Medal of Freedom
‘I love the book! While it focuses on ‘cross sector’collaboration, it should be read by every executive in the’for-profit’ sector. Business is about how to collaborate withstakeholders to create value. This book tells you how to do it.Bravo!’
R. Edward Freeman, University Professor and Olsson Professor The Darden School University of Virginia
‘Finally a book that demystifies what is probably the singlemost indispensable strategy for advancing social change: crosssector collaboration that creates genuine, measurable value forall. The book is an original and valuable resource for both thenonprofit and business sectors, providing a promising new roadmapthat shows how to go beyond fighting for one’s share of the pie, tocollaboration that actually makes the pie grow.’
Billy Shore, Founder and CEO of Share Our Strength and Chairmanof Community Wealth Ventures
‘Professors Austin and Seitanidi provide essential guidancefor managers determining how to produce benefits for theirorganizations and high impact for society. This is an informed, thoughtful, and practical analysis.’
Rosabeth Moss Kanter, Ernest L. Arbuckle Professor of Business Administration, Harvard Business School and author of Super Corp:How Vanguard Companies Create Innovation, Profits, Growth and Social Good
Tabela de Conteúdo
Figures and Table vi
Foreword xi
Preface xv
Acknowledgments xix
1 Collaboration: It’s All about Creating Value 1
2 The Collaborative Value Creation Spectrum: A Deeper Understanding of Value 9
3 The Collaborative Value Mindset 41
4 Collaboration Stages and Value Relationships 65
5 Collaborative Value Creation Processes 127
6 Assessing the Value of Collaboration Outcomes 179
7 Twelve Smart Practices for Maximizing Collaborative Value Creation 199
Notes 219
References 241
About the Authors 277
Index 279
Sobre o autor
James E. Austin is the Eliot I. Snider and Family Professor of Business Administration, Emeritus, at the Harvard Business School. He is one of the pioneering researchers and authors in the field of nonprofit-business alliances and the author of the award-winning The Collaboration Challenge. Austin has provided advisory services to private companies, governments, international development agencies, educational institutions, and nongovernmental organizations, and has served as a special advisor to the White House.
M. May Seitanidi (FRSA), Ph D, is Senior Lecturer in Strategy at Kent Business School, University of Kent and Visiting Fellow at the International Centre for Corporate Social Responsibility (ICCSR) of the University of Nottingham. Her work for over 20 years as a consultant, trainer, and researcher focuses on the interactions between business and nonprofit organizations. She is the editor of the Annual Review of Social Partnerships (ARSP) and author of The Politics of Partnerships and co-editor (with Andrew Crane) of Social Partnerships and Responsible Business: A Research Handbook.
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