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Marcus Stumpf & Stefan Wehmeier
Kommunikation in Change und Risk [PDF ebook]
Wirtschaftskommunikation unter Bedingungen von Wandel und Unsicherheiten

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Capa do Marcus Stumpf & Stefan Wehmeier: Kommunikation in Change und Risk (PDF)

Die Situation von Unternehmen ist durch Veränderungen und Risiken geprägt, die aus vielfältigen Faktoren resultieren. Traditionelle betriebswirtschaftliche Konzepte sind nur bedingt geeignet, den hieraus entstehenden Anforderungen zu begegnen. Gefordert sind daher neue Strategien zum Umgang mit Wandel, Unsicherheiten und Risiken, in denen die Offenheit für Neuerungen und entsprechende Lernprozesse eine herausragende Rolle spielen. Ziel der Herausgeber ist es, die kommunikativen Aspekte der Wirtschafts- und Unternehmenskommunikation unter den Bedingungen von Wandel, Unsicherheiten und Risiken darzustellen und aus einer interdisziplinären Perspektive heraus zu analysieren.

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Tabela de Conteúdo

Risikokommunikation.- Kommunikation in Veränderungsprozessen.- Interkulturelle Kommunikation und Diversität.- Organisatorische und personelle Konsequenzen.

Sobre o autor

Marcus Stumpf ist Inhaber der Professur für „Marketing und Relationship Management“ am Studiengang Betriebswirtschaft der Fachhochschule Salzburg.Stefan Wehmeier ist Inhaber des Lehrstuhls für Kommunikationswissenschaft mit dem Schwerpunkt Organisationskommunikation an der Ernst-Moritz-Arndt-Universität Greifswald.

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Língua Alemão ● Formato PDF ● Páginas 307 ● ISBN 9783658002183 ● Tamanho do arquivo 210.3 MB ● Editor Marcus Stumpf & Stefan Wehmeier ● Editora Springer Fachmedien Wiesbaden GmbH ● Cidade Wiesbaden ● País DE ● Publicado 2014 ● Carregável 24 meses ● Moeda EUR ● ID 5239953 ● Proteção contra cópia DRM social

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