Margaret Scammell & Holli A Semetko 
SAGE Handbook of Political Communication [PDF ebook] 

This authoritative and comprehensive survey of political communication draws together a team of the world’s leading scholars to provide a state-of-the-art review that sets the agenda for future study. It is divided into five sections:Part One: explores the macro-level influences on political communication such as the media industry, new media, technology, and political systems Part Two: takes a grassroots perspective of the influences of social networks – real and online – on political communication Part Three: discusses methodological advances in political communication research Part Four: focuses on power and how it is conceptualized in political communication Part Five: provides an international, regional, and comparative understanding of political communication in its various contexts The SAGE Handbook of Political Communication is an essential benchmark publication for advanced students, researchers and practitioners in the fields of politics, media and communication, sociology and research methods.