4 Ebooks por Maria Ivanova-Gongne
Maria Ivanova-Gongne & Nikolina Koporcic: Developing Insights on Branding in the B2B Context
This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where theoretical and conceptual frameworks related to key branding topics a …
PDF
Inglês
DRM
€98.80
Maria Ivanova-Gongne & Nikolina Koporcic: Developing Insights on Branding in the B2B Context
This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where theoretical and conceptual frameworks related to key branding topics a …
EPUB
Inglês
DRM
€98.54
Wilhelm Barner-R?smussen & Maria Ivanova-Gongne: Individuals in B2B Marketing
The business world consists of interlinked entities, which require acting cooperatively in order to reach the desired aims. Individuals are at the core of business-to-business (B2B) marketing and are …
EPUB
Inglês
DRM
€51.03
Wilhelm Barner-R?smussen & Maria Ivanova-Gongne: Individuals in B2B Marketing
The business world consists of interlinked entities, which require acting cooperatively in order to reach the desired aims. Individuals are at the core of business-to-business (B2B) marketing and are …
PDF
Inglês
DRM
€50.99
