This book consolidates under one roof the latest research investigating the various technological advances and new managerial approaches driving innovation within wine tourism. Competition in wine tourism intensifies at a global scale, while wine tourism demand continuously evolves, diversifies and becomes more sophisticated. The book highlights that innovation and technology exploitation have become not only a way to differentiate but also a survival necessity for wine tourism operators and wine destinations alike.
This book includes cutting edge research about the latest technological developments and advances that revolutionise the wine tourism sector and transform the way wine tourism experiences are designed and delivered. In addition, the book includes case studies and research findings showing how wine tourism operators and destinations can nurture, support and implement innovation at various levels, including the experience, the process, the business model and/or the ecosystem level.
Tabela de Conteúdo
Part I: Introduction.- Chapter 1. Thriving in wine tourism through technology and innovation: a survival or a competitiveness need?.- Part II: Technology and Wine tourism.- Chapter 2. Social Media, Wine Tourism and an Emerging Destination: A Case Study of Southern Sweden.- Chapter 3. Social media influencers, content and tourism: A study for the Swan Valley wine region.- Chapter 4. Design factors of mobile app in wine tourism: creating customer value through the whole wine tourism journey .- Chapter 5. Wine tourists’ mobility through mobile apps: A lost bet?.- Chapter 6. Tracking wine tourists’ movements using GPS: evidence from the Bairrada wine route, Portugal.- Chapter 7. Wine tourism next-gen: A case study of a virtual reality implementation in a wine cooperative in France.- Chapter 8. Riverland on the Verge: Promoting International Wine Tourism through virtual reality in Riverland, South Australia.- Chapter 9. The future of the wine tourism experience: the potential of smart(er) winescapes?.- Part III: INNOVATION AND WINE TOURISM.- Chapter 10. FOMENT: Promoting technology acceleration and adoption in the Australian and international wine tourism industry.- Chapter 11. Innovation, Collaboration and Wine Tourism in Canada’s Okanagan Valley: The British Columbia Beverage Technology Access Centre.- Chapter 12. Business awards and wine tourism: a source, spur and transfer of innovation.- Chapter 13. From Winemaking to Wine tourism: A Business Model Innovation. The Role of Value in Business Model Trajectory.- Chapter 14. «Fishing» for winemaking perfection in cloudy waters Underwater wineries: innovation genius or another marketing trick? Implications on wine & food tourism.- Chapter 15. Phygital innovations for wine tourism during the COVID-19 Pandemic: the case of the Jurançon Wine Cooperative in South West France.- Part IV: EPILOGUE .- Chapter 16. « Improvisational » Wine tourism an alternative model of deploying technological changes.- Index.
Sobre o autor
Prof Marianna Sigala is a widely published and multi-awarded authority in technologies and marketing in tourism and hospitality. She has published several journal articles and books (two books in wine tourism) and she has led numerous research projects in tourism and digital transformation. She is currently Professor of Marketing at the University of Piraeus, Greece, while she has previously worked for universities in the UK, Italy and Australia. Since 2020, Professor Sigala is also appointed as Research Fellow of CAUTHE. She is the co-editor of the
Journal of Service Theory & Practice, and the Editor-In-Chief of the
Journal of Hospitality & Tourism Management.
Coralie HALLER is an associate-professor in Entrepreneurship and Management of Information systems at EM Strasbourg Business School, University of Strasbourg, in France. Former director of the Executive Education, is now in charge of the Master in Tourism Management. She has founded and currently hold the Corporate Chair “Wine and Tourism” at University of Strasbourg which allows her to lead regional and national research projects in wine tourism, tourism and wine management. Her research has been published in different scholarly recognized academic journals, books, academic and professional conferences.
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