This book consolidates case study based research in tourism, travel, hospitality, and events under one roof. It aims to consolidate cutting edge case study based research within the wider tourism industry that investigates topical and contemporary industry challenges and practices, which in turn can help tourism scholars to build new theory for advancing tourism research and educational practices. Case study based research is well recognised for its ability to develop theories and to support pedagogical aims.
This book explores the repercussions of COVID-19 on tourism in how this has magnified the need and the urgency to use case based research and teaching. COVID-19 has accelerated profound changes in the tourism industry that are demonstrated in transformed: consumer profiles and behaviours; industry structures, business models and operations; and tourism labour markets. Subsequently, tourism educators, providers and researchers are required to study andaddress the abovementioned changes by undertaking transformational tourism research that can challenge and shift existing theories and knowledge frontiers, help industry and academia alike to reset new industry standards; and 2) develop tourism graduates that meet the new industry requirements, are resilient, flexible and adaptable, they possess transferable knowledge and skills that can solve real industry problems.
The aim of this book to meets the market gap of books focusing on case study based research and teaching and further expands to address the COVID-19 repercussions and opportunities for tourism research and case studies.
Tabela de Conteúdo
Chapter 1. Introduction: Case Based Research in Tourism, Travel, and Hospitality – Rethinking Theory and Practice.- Part 1. Leadership and Strategy.- Chapter 2. Leadership and Agility: What Can We Learn From Melbourne Quarantine Hotel During the COVID-19 Pandemic?.- Chapter 3. COVID-19 Disruption at Mullaloo Wharf Apartment Hotel: Choosing a Strategic Route to Success.- Chapter 4. Social Media and Crisis Communication: Managing or Creating a Crisis? Lessons Learnt from Hotel Amarilis.- Chapter 5. Sales Leadership in Tourism: The Case of Contiki Canada.- Part 2. Innovation and Entrepreneurship Chapter 6. Measuring Hotel and Resort Performances During and Post COVID-19: A Balanced Scorecard Approach.- Chapter 7. Yoho Bed: Scaling up a Platform Business in the Hospitality Industry.- Chapter 8. Cutting Retention With a Knife: Managing COVID-19-Impacted Turnover Within the Rooms and Culinary Departments at Fairmont Banff Springs.- Chapter 9. Driving Innovation and Embracing Change During a Pandemic with Pricing & Analytics Automation – The Case of ALH Hotels.- Chapter 10. Closing the Service Innovation Gap in Hospitality Management: The Case of a Fast Food Chain in Switzerland .- Chapter 11. Product Development for the HAJ Restaurant Chain Based on Financial, Resilience, and Stakeholder Perspectives.- Part 3. Sustainability and Community Engagement.- Chapter 12. Community Involvement in Cultural Heritage Tourism: The Case of Ngorongoro Conservation Area, Tanzania.- Chapter 13. Sustainable Tourism Development: The Challenges of Small Business in a Shadow Destination.- Chapter 14. Backwater Tourism and Houseboat Operations in Vembanad, Kerala: Competing Uses & Management Conflicts.
Sobre o autor
Professor Marianna Sigala is a Professor at the University of Newcastle (Australia) and a multi-awarded research authority specialising in tourism technologies, experience management and wine tourism. She has published eleven books and numerous journal papers, while she has also participated in many international tourism related research programs. She has served on the executive board of ICHRIE, Euro CHRIE and IFITT. She is the co-editor of the Journal of Service Theory & Practice, and the Editor-In-Chief of the Journal of Hospitality & Tourism Management.
Dr Marcela Fang is a Senior Lecturer in the Faculty of Higher Education at William Angliss Institute, Melbourne, Australia, where she lectures across graduate and undergraduate programs, including leadership, leadership development, strategy, and entrepreneurship. Her experience includes leadership coaching, the design, development, and evaluation of leadership development programs for higher education and industry settings, and the design of higher education curricula. Marcela’s research focuses on leadership, leadership development, and online learning. She has published in high quality journals like the Journal of Hospitality and Tourism Management, the Journal of Hospitality and Tourism Research, the Journal of Applied Learning and Teaching, and the Journal of University Teaching and Learning Practice. Marcela has also coedited the book entitled “Case Based Research in Tourism, Travel, Hospitality and Events” (2022), Springer.
Anastasia Yeark is a Chartered Manager (Australian Institute of Managers and Leaders) and an Academic Head of the Strategy and Operations Discipline at Kaplan Business School. She holds a Master of Business, a Bachelor in International Hotel and Tourism Management and has a decade worth of leadership experience in the hospitality industry. Her current passion lies within the higher education industry and curriculum design. Since 2017, Anastasia has been representing Kaplan Business School at CAUTHE as a chapter director, and in 2019, she was appointed as CAUTHE executive committee member.
Dr Julia N. Albrecht is an Associate Professor in the Department of Tourism at the University of Otago, Dunedin, New Zealand. Her research interests include tourism destination management, visitor management, and nature-based tourism. Julia is a co-editor of the Journal of Outdoor Recreation and Tourism as well as on the Editorial Board of the Journal of Hospitality and Tourism Research. Julia is the editor of the books Visitor Management in Tourism Destinations (2017, CABI) and Managing Visitor Experiences in Nature-based Tourism (2021, CABI).
Dr Oscar Vorobjovas-Pinta is the Course Coordinator of Graduate Certificate, Graduate Diploma and Masters of Tourism, Environmental and Cultural Heritage and a Lecturer in Tourism and Society at the University of Tasmania. Oscar is a leading expert on LGBTQI+ communities in the context of tourism, events, leisure, and hospitality. His research interests are the sociology of tourism, peer-to-peer hospitality, tourist behaviour, Antarctic tourism, extending ethnographic and qualitative research methods into tourism research, and technology-enhanced tourism experiences. Oscar is the President of the Australia and New Zealand Association for Leisure Studies (ANZALS) and a Board Director of Visit Northern Tasmania.
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