Supply chain professionals: master pioneering techniques for integrating demand and supply, and create demand forecasts that are far more accurate and useful! In Demand and Supply Integration, Dr. Mark Moon presents the specific design characteristics of a world-class demand forecasting management process, showing how to effectively integrate demand forecasting within a comprehensive Demand and Supply Integration (DSI) process. Writing for supply chain professionals in any busin...
Tabela de Conteúdo
Chapter 1 Demand/Supply Integration
Chapter 2 Demand Forecasting as a Management Process
Chapter 3 Quantitative Forecasting Techniques
Chapter 4 Qualit...
Sobre o autor
Mark A. Moon is an Associate Professor of Marketing at the University of Tennessee, Knoxville. Prior to joining the UT faculty in 1993, Dr. Moon earned his Ph.D. from ...