Recycling is good, isn t it? In this visionary book, chemist Michael Braungart and architect William Mc Donough challenge this status quo and put forward a manifesto for an intriguing and radically different philosophy of environmentalism."Reduce, reuse, recycle . This is the standard cradle to grave manufacturing model dating back to the Industrial Revolution that we still follow today. In this thought-provoking read, the authors propose that instead of minimising waste, we should be striving to create value. This is the essence of Cradle to Cradle: waste need not to exist at all. By providing a framework of redesign of everything from carpets to corporate campuses, Mc Donough and Braungart make a revolutionary yet viable case for change and for remaking the way we make things.
Michael Braungart & William McDonough
Cradle to Cradle [EPUB ebook]
Cradle to Cradle [EPUB ebook]
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Língua Inglês ● Formato EPUB ● Páginas 208 ● ISBN 9781407021324 ● Editora Random House ● Publicado 2009 ● Carregável 6 vezes ● Moeda EUR ● ID 2722108 ● Proteção contra cópia Adobe DRM
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