Michael Edwards 
Small Change [EPUB ebook] 
Why Business Won’t Save the World

Apoio

A powerful critique of a seemingly beneficial trend that is actually undermining the effectiveness of philanthropy
Written by an insider — a former official with several high-profile nonprofits
Co-published with the prominent New York think tank Demos

A new movement is afoot that promises to save the world by bringing the magic of the market to philanthropy. Nonprofits should be run like businesses, its adherents say, and businesses can find new sources of revenue by marketing goods and services that benefit society. Dubbed “philanthrocapitalism, ” its supporters believe that business principles can and should be the primary drivers of social transformation. What could be wrong with that?
Plenty, argues, former Ford Foundation director Michael Edwards. In this hard-hitting, controversial expose he marshals a wealth of evidence to show just how far short the promise of philnthrocapitalism has fallen, and why the whole concept is fundamentally flawed.
Some business practices can be beneficial to nonprofits, and it’s definitely a good thing that the for-profit sector is developing a social conscience. Edwards carefully specifies when businesses and business thinking can help. But to really get at the root causes of the systemic problems most nonprofits wrestle with—hunger, poverty, disease, violence—requires a completely different way of operating. Social transformation demands cooperation rather than competition, collective action more than individual effort, and values patient, long-term support for solutions over short-term results.
Philanthrocapitalism concentrates power in the hands of a few major players, mirroring the very inequities civil organizations should be trying to ameliorate. With a vested interest in the status quo it shies away from fundamental change. At most all it can promise is valuable but limited advances: small change. Ultimately, Edwards argues that the use of business thinking can and does corrupt civil society. It’s time to differentiate the two and re-assert the independence of global citizen action.

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Sobre o autor

Michael Edwards is a writer and activist affiliated with the think tank Demos in New York, the Wagner School of Public Service at New York University, and the Brooks World Poverty Institute at Manchester University in the UK. Previously, he was director of the Ford Foundation’s Governance and Civil Society Program and worked for the World Bank, Oxfam, and Save the Children.

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Língua Inglês ● Formato EPUB ● Páginas 125 ● ISBN 9781605096551 ● Tamanho do arquivo 2.0 MB ● Editora Berrett-Koehler Publishers ● Cidade Oakland ● País US ● Publicado 2010 ● Carregável 24 meses ● Moeda EUR ● ID 2407234 ● Proteção contra cópia Adobe DRM
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