2 Ebooks por Mohd Hafiz
Zainal Artinah & Saiful Bakhtiar: Hospitality and Tourism
Hospitality and Tourism – Synergizing creativity and innovation in research contains 116 accepted papers from the International Hospitality and Tourism Postgraduate Conference 2013 (Shah Alam, Malays …
PDF
DRM
€269.68
Mohd Hafiz & Mohd Raziff: Positioning and Branding Tourism Destinations for Global Competitiveness
Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong …
EPUB
Inglês
DRM
€263.07
