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Nancy Cockerell & John Lennon 
Benchmarking National Tourism Organisations and Agencies [EPUB ebook] 

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Capa do Nancy Cockerell & John Lennon: Benchmarking National Tourism Organisations and Agencies (ePUB)

This book examines comparative performance and best practice in National Tourism Organisations/ Administrations from extensive research carried out in 2003 and 2004. It compares qualitative and quantitative data in order to ascertain best performance.

Analysis is contained in detail for eight National Tourism Organisations based in four Continents, comprising: Australia, Canada, France, Ireland, The Netherlands, South Africa and Spain. Each country is examined and analysed in the following key areas: Travel and Tourism Performance, Organisation of Tourism, The National Tourism Organisation, structure, Role, Staffing and Offices, Resources and Funding as well as providing case studies of good practice. The book includes methodology of the research and provides discussion and comment of the main roles and success formula in comparable National Tourism Organisations.

• Useful, practical guide to government”s involvement in tourism over the past decade or more

• Brings insight from both the academic and practitioner markets

• International Case Studies

€173.60
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Formato EPUB ● Páginas 274 ● ISBN 9781136426490 ● Editor Nancy Cockerell & John Lennon ● Editora Taylor and Francis ● Publicado 2006 ● Carregável 6 vezes ● Moeda EUR ● ID 2359413 ● Proteção contra cópia Adobe DRM
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