This pioneering collection seeks to understand why and how some digital enterprises in Africa progress while others firms either stagnate or regress. Using a range of detailed case studies, it addresses the challenges and barriers that are in place and how some outstanding digital firms deal with operating in a hostile business environment. While digital platforms have created equal access for small businesses, many digital entrepreneurs in Africa continue to struggle with local environments replete with corruption, and other economic inefficiencies. The contributions move the debate forward by addressing the challenges, opportunities, and prospects of digital enterprise in Africa. Placing special emphasis on how African new entrant digital firms are shaping the landscape and forging a new beginning for Africa, this book offers entrepreneurial perspectives to both researchers and policy-makers seeking to support and stimulate entrepreneurship in the new era.
Tabela de Conteúdo
Introduction.- 1. Introduction to African Digital Entrepreneurship; Nasiru D. Taura, Elvira Bolat and Nnamdi O. Madichie.- 2. Innovation Hubs in Africa: What Do They Really Do for Digital Entrepreneurs?; Nicolas Friederici.-
3. Renegotiating Legitimacy in the Digital Age: Insights from Nigeria; Nasiru D. Taura, Obiajulu Christopher Ede and Oladokun Ogunniyi.- 4. The African New Media Digital Revolution: Selected Cases from Nigeria; Elvira Bolat.- 5. The Impact of New Media (Digital) and Globalisation on Nollywood; Nnamdi O. Madichie, Dele O. Ajakaiye and Vanessa Ratten.- 6. Shifting Cultural Capital: Kenyan Arts in Digital Spaces; Paula Callus.- Part V. Inclusive Technology: Gender Inequality, Poverty and Digital Ecosystems.- 7. Technopreneurship: A Discursive Analysis of the Impact of Technology on the Success of Women Entrepreneurs in South Africa; Bridget Irene.- 8. The Natureof Corporate Digital Agricultural Entrepreneurship in Ghana; George Acheampong.- 9. Agri-tech Opportunities at the Bottom of the Pyramid: How Big Is the Opportunity and How Little Has Been Exploited? Selected Cases from Nigeria; Ali Mihammad Garba.-10. What Next for Digital Entrepreneurship in Sub-Saharan Africa?; Nnamdi O. Madichie, Nasiru D. Taura and Elvira Bolat.
Sobre o autor
Nasiru D. Taura is a Lecturer of Entrepreneurship and Innovation in the Faculty of Management at Bournemouth University, UK. Prior to joining Bournemouth University, he was an Associate Lecturer at Southampton Solent University, UK, where he taught finance and aspects of entrepreneurial finance. Nasiru is an Associate Fellow of the Higher Education Academy (HEA) and a Fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce (RSA).
Elvira Bolat is a Senior Lecturer of Marketing in the Faculty of Management at Bournemouth University, UK. After leading Bournemouth University’s first inter-faculty degree, the BSc (Hons) in Marketing, Elvira is now Global Engagement Leader within the Department of Marketing and is responsible for driving the department and university’s global agenda.
Nnamdi O. Madichie is currently Director of the Centre for Research and Enterprise at the London School of Business and Management, UK. Previously he has taught marketing programmes and held various academic positions at the University of East London, UK, the University of Sharjah, UAE, and the Canadian University Dubai, UAE. He is a Fellow of the Chartered Institute of Marketing and the HEA.
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