Catalog > Ciências sociais > Economia > Nicholas Stacey & Aubrey Wilson: Industrial Marketing Research (RLE Marketing) (ePUB)

Nicholas Stacey & Aubrey Wilson
Industrial Marketing Research (RLE Marketing) [EPUB ebook]
Management and Technique

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Capa do Nicholas Stacey & Aubrey Wilson: Industrial Marketing Research (RLE Marketing) (ePUB)

The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.

When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.

€56.70

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Formato EPUB ● Páginas 290 ● ISBN 9781317649021 ● Editora Taylor and Francis ● Publicado 2014 ● Carregável 3 vezes ● Moeda EUR ● ID 3377568 ● Proteção contra cópia Adobe DRM

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